Nearly 70% of experiences online begin with a search engine like Google. Most people (75%) never look beyond the first page, though. Without search engine optimization (SEO), your firm’s website might not appear for relevant searches.
What is search engine optimization, exactly, and how can SEO for lawyers benefit your firm? Keep reading to find out.
After reading this guide, you can determine if SEO suits your law firm marketing strategy.
Start strategizing with these helpful SEO tips today.
What is SEO?
First, let’s cover the basics. What exactly is search engine optimization?
SEO for lawyers is a combination of tactics used to help your business rank higher for relevant searches. You can appear based on the keywords your potential clients might use during a search. Then, clients can click on the link to your website to read your content.
Once you start generating more website traffic, you can convert those visitors into leads.
An effective SEO strategy involves multiple types of SEO.
On-page SEO involves optimizing your content for a specific target keyword. The target keyword should appear in the:
- Page title
- Opening and closing paragraphs
- Body text
- An H1 header
- Image alt text
- Image file name
- Meta description
- SEO title
Off-page SEO involves factors beyond your website. For example, backlinks are one of Google’s top ranking factors. These links send readers from someone else’s blog to your law firm’s website.
Local SEO for law firms can help you reach nearby clients looking for help. Technical SEO, on the other hand, involves your website. Google looks for sites that are mobile-friendly, user-friendly, fast, and secure.
Applying these SEO strategies can help boost your rankings. Then, you can reach more clients.
The Benefits of SEO
Why should you start using SEO for law firms? For starters, higher rankings will help you generate brand awareness.
More people will see your firm online, helping you remain top-of-mind.
SEO can also help you generate more website traffic, which in turn can help you generate leads.
Ranking ahead of other firms could boost your credibility, too. People might view you as a thought leader in the industry.
How to Get Started
In order to add SEO to your digital marketing strategy, you first need to gather research.
Determine who your clients are based on demographics and psychographics. Then, consider the keywords they use to find law firms online.
Your keyword research can inform your content marketing strategy. You can create blog posts, videos, and other forms of content to attract website visitors.
You’ll also need to generate high-quality backlinks to improve your Domain Authority.
You don’t have to add SEO to your law firm marketing strategy alone, though. Instead, consider working with an SEO agency. You can learn more here.
SEO for Lawyers: Start Using Search Engine Optimization for Your Firm
Help your law firm stand out from the rest! Consider using SEO for lawyers this year. With search engine optimization, more clients will find you online.
Then, you can book more consultation appointments and grow as a business.
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